Pepsi

Design Week’s most popular news stories of 2023

Brand Identity

Designing out racism is “work for everyone”

Graphic Design

How JKR designed a global identity to give Fanta back its “pop”

Brand Identity

Pepsi’s new logo takes influence from its 90s predecessor

Brand Identity

Black Lives Matter: the designers using social media to protest

Graphic Design

Cultural appropriation: can designers ever responsibly “borrow” from other cultures?

Graphic Design

John Spencer: “Let’s get over our obsession with branding”

Graphic Design
Co-op logo

Designers tell us which brands could benefit from looking at their own design history

Brand Identity

Simple is best and people don’t like new identities – logo insights revealed

Graphic Design

Moves & Changes

Brand Identity

From Converse to Vespa to Pringles – which icons need a redesign?

Brand Identity

Moves & Changes

Brand Identity
Publicis Omnicom

The big get bigger – but will they get any better?

Pepsi's new structural packaging

Pepsi to roll out new packaging and graphics

Dali on Double Pepsi

New Masters

Dorothy Mackenzie

Pack an archetypal packaging punch

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Between the lines

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Blue Marlin repackages So Be Pure Rush for UK launch

Chris Nurko, Global chairman, FutureBrand

Voxpop

On your marks

Voxpop

Honda’s Jazz

Rescue remedies

Dodge those Russian mines

Rehab draws on Facebook for Doritos game