Logo for Dublin, by Annie Atkins
![Dublin-logo](https://s3.eu-west-2.amazonaws.com/standfirst-designweek-production/uploads/2015/10/Dublin-logo-1002x710.jpg)
Designer Annie Atkins, famed for her work on Wes Anderson’s film The Grand Budapest Hotel, has created a new logo for Dublin, working with Think & Son, the consultancy she co-founded.
The new identity is part of a marketing campaign backed by Fáilte Ireland and the four Dublin local authorities which will be pitched at international visitors to the Irish capital.
The campaign is titled Dublin – a breath of fresh air – and Fáilte Ireland says the new identity aims to “communicate Dublin’s unique position as a vibrant capital city bursting with a variety of surprising experiences and a destination where city living thrives side-by-side with the natural outdoors”.
![Dublin Sign -26 of 440](https://s3.eu-west-2.amazonaws.com/standfirst-designweek-production/uploads/2015/10/Dublin-Sign-26-of-440-1002x668.jpg)
![Dublin Sign -110 of 440](https://s3.eu-west-2.amazonaws.com/standfirst-designweek-production/uploads/2015/10/Dublin-Sign-110-of-440-1002x669.jpg)
![Dublin Sign -253 of 440](https://s3.eu-west-2.amazonaws.com/standfirst-designweek-production/uploads/2015/10/Dublin-Sign-253-of-440-1002x669.jpg)
Photography by Eoin Kirwan Photography.