Beef has created an identity and website for Gap Medics, a new initiative from charity Work The World aimed at 16- to 18-year-olds interested in studying medicine abroad. The consultancy has designed a brand it says looks ‘youth-oriented but not trendy’ with a ‘textural and slightly urban’ font. Split photography is used across communications to announce each destination and the profession. Branding for each country uses a separate colourset.
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