French design beer label for Vietnam

French graphics consultancy Paris Venise has created new packaging and branding for major Vietnamese beer Larue (pictured).

The redesign aims to increase the beer’s market share to 25 per cent and improve its popularity among its core audience of 20- to 45-year-old men, says consultancy project manager Bertrand Chovet. The tiger symbol, synonymous with strength and power in local culture, has been tweaked by Paris Venise and the new bottles are currently going on-shelf.

Paris Venise, founded in 1991, has seven designers and also works for Fisons, Volvic and Evian. The consultancy is currently working on another, as yet undisclosed, project for the client BGI Vietnam.