Moving Brands links to Landor

Landor Associates has formed a “strategic alliance” with on-screen branding specialist Moving Brands, which will see the two groups pitch for branding work across a range of digital and traditional media.

The alliance is “not a financial arrangement”, says Landor creative director Derek Johnston. Moving Brands creative director Ben Wolstenholme claims the arrangement is unlikely to lead to an acquisition of the consultancy by WPP Group-owned Landor.