Trevor Sorbie enters male grooming market

Trevor Sorbie’s new range of products is designed to cater for every step of the modern man’s grooming regime. Designed by Nottingham consultancy Pure by Design, the range – called Mg – is encased in metallic gun-metal grey packaging. The products are inspired by lotions from Sorbie’s father’s barbershop and use traditional ingredients such as witch hazel, ginseng and menthol. ‘The packaging underlines the professional nature of the products,’ says Pure by Design creative director Stuart Gordon.