Weekly travel industry newspaper Travel Trade Gazette is undergoing a complete design overhaul to appeal to its increasingly broad readership. As well as aesthetic changes, the paper is also toning down its traditional ‘management-style’ editorial content.
The redesign is being carried out by publishing company United Business Media’s in-house design team. TTG is changing its banner logo from red to blue, to distinguish it from its rivals and prevent reader confusion.
A serif font replaces a sans serif version for news text, and the design team has introduced a weekly travel TV guide to help travel agents prepare for customer queries. A new travel-themed puzzle page injects more fun into product training.
TTG publishing director Stuart Baker says the paper’s new design is better for readers and will provide advertisers with a more flexible range of options. The newspaper was last re-designed in 1996.
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