Digital games channel PlayJam given Las Vegan launch

PlayJam, Static 2358’s digital games channel, is unveiled this week in Las Vegas. It will begin broadcasts on Sky Digital this summer and will roll out to European platforms including the Internet, WAP mobile phones and digital TV. The channel plans to capitalise on branding partnerships for the games. ‘We are already finding enormous interest in the PlayJam concept not only from the digital TV operators but also from the marketing community, which can see the great potential for innovative brand exposure and real interaction with customers,’ says Static director of creative strategy Mark Rock.