Technology has created another frustrating twist that is playing into the hands of Microsoft. Embedding.
Almost all of our 80 identity programmes have included specific PC fonts, usually in templates, to ensure consistency and distinction. Until recently, buying the requisite number of licenses was sufficient to achieve this. But the e-mail “attachment” has raised legal issues around embedding these fonts. Recently, I was unable to persuade two type foundries to alter licenses, and, therefore, coding, to enable a client to e-mail draft contracts to its clients which they could amend and return. “Editable embedding coding” is required for this and both were unwilling to grant this.
Our client is now being forced to revert to one of Uncle Bill’s ever-depleting offerings, as are most of the world’s largest organisations. The font shops and their techies should get together and sort something out, if only for their own survival?
Roger Felton
Managing partner
Felton Communication
London EC1N
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