Brief

Mark Bond, project manager at Sebastian Conran Product Identity Design, targeted ‘the quite young but not overly young’ market with a new set of merchandise for Cyberia Internet cafés. ‘We wanted to make technology more humanly available, nice to touch but quite urban,’ says Bond, citing the document and courier bags, which have yellow and blue metallic finishes. The products range from floppy disk holders to coffee and mouse mats, ski hats, mugs and pens. They will feature in Cyberia’s five UK outlets and in the Paris and Tokyo cafés.