Family focus by Worksong

Worksong has created the identity for a new independent family charity, launched by the Home Secretary on Tuesday.

The National Family & Parenting Institute will provide a national focus on families and parenting in the next century. It will also promote and support these elements in every aspect of life.

Worksong was appointed in October following a credentials pitch. Design director Mike Rubens says: “The logo can be read both as an embracing parent and as an open-armed child, and has been applied to stationery, exhibitions and the website.”