Traditionally, funding for Internet ventures has been established by targeting heavyweight investors using “hitcounts” or similarly persuasive devices. Though this strategy has been paramount (and successful too) in securing huge amounts of money for such enterprises there are looming expectations for return on invested capital.
Recently we have experienced a rise in advertising space for Internet-based companies in conventional media (such as TV, print and media). This seems to be a sign that there is a change in strategy for securing future income for such ventures targeting consumers directly.
It seems that the Internet has reached a point of saturation where it has been forced to mature and reach into other media as a way to establish a thriving consumer base. However, targeting consumers directly presents a new dimension for such ventures that may prove embarrassing unless it produces the results sought.
In this light we think it would be more appropriate that the design of such sites move away from the “toy/baby makeup/cartoon” style represented in many print ads (and Web design) and move towards establishing a trustworthy basis for the future of online consumption. This would enhance the future prospects for that industry per se.
Thomas Andersson
Vitamin Blue
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