Quelle hires BDG McColl

BDG McColl Retail and Leisure has been commissioned to develop a design strategy for German catalogue company Quelle. The retailer has 7000 franchised agency outlets.

The programme will be completed next year and will include a redesign of interiors, signage, point-of-sale and promotional graphics. The group’s main task will be to create synergy between the catalogue and retail formats.

Quelle’s product range varies from fmcg to white goods, with each franchise selling an appropriate selection of merchandise.