The war of words between Virgin Atlantic and another leading airline may be reignited in light of an article by designer Sebastian Conran, published in the latest edition of Virgin’s in-flight shopping magazine, called Retail Therapy.
Highlighting the effects of good branding and design, Conran says: ‘the swastika, the Christian cross and the Nike swoosh are three of the most recognisable graphic symbols of our time.’
Conran explains the need for simplicity when creating a brand and praises Virgin’s choice of company name which he claims ‘evinces Richard Branson’s desire to always venture into uncharted territory’.
But in emphasising the idea about good and bad design, Conran adds: ‘a well-executed identity package always adds value to a corporation. Conversely, an inappropriate one can be disastrous.’
Maybe he was thinking about a certain corporation’s failed tailfins.
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