Soukias Jones has rebranded customer magazines publisher Premier Magazines. Relaunched last week, the company is now known as Premier Media Partners to reflect its wider offer in print and digital media.
Within the repositioning, three sub-brands have been created -Premier Big Sky, Premier Symmetry and Premier Wildfire. Each reflects an area of expertise, with Premier Big Sky operating in the travel market, Premier Symmetry for business-to-business and consumer sectors, and Premier Wildfire in the digital media market.
Soukias Jones is applying the identity to stationery, literature, advertising material and the Premier Media Partners website.
Group creative director André Soukias says: “We developed a theme based on imagery depicting the focus for each division.”
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