Jarvis Hotels is launching a new hotel sub-brand, Premier Collection, which is currently being designed by Middlesex design consultancy O’Zone Communications.
The project is due to launch next year and has been earmarked for application to 13 properties in the Jarvis chain. O’Zone has been working with Jarvis for four years.
Premier Collection will follow the current roll-out of the Jarvis International sub-brand, also created by the consultancy. Jarvis Hotels has 72 hotels across the UK, with 11 hotels in the Jarvis International portfolio.
Twenty-six hotels in all will be branded as Jarvis International and the roll-out programme is expected to take up to eight months to complete.
“The consistency of the product is at a stage where we can single brand, following a considerable amount of investment into the hotels,” says Jarvis marketing director Hugh Taylor.
O’Zone was asked to differentiate the new Jarvis International brand from current Jarvis Hotels, while appealing to both the corporate and leisure customer. The design consultancy has developed the identity and advised on its application to signage, literature and promotional materials.
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