Smith & Milton handles MYMY range

Smith & Milton reflects the current vogue for all things oriental in its Japanese-style branding for Brodie & Stone’s new range of hair, skin, body and bathing products, MYMY. A young Japanese female icon, called MYMY, appears on-pack in various guises relevant to each product, from Green Tea and Ginseng Body Souffle to Silver Body Sparkle. Bright colourways, such as lime green and scarlet, Japanese script and quirky English captions add to the effect of take-away, ‘fast-body-food for indulgence and fun’, says a Smith & Milton spokesman. MYMY is being rolled out in Boots, Superdrug, Tesco, Asda and Safeway.