International car hire company Cars for Less is rebranding, with a new name and identity designed by The Team.
The two-year-old motor company is changing its name to Hire for Lower and has shifted its emphasis from general rental to holiday car rental services.
The blue and yellow identity, featuring a car within a sun, will appear on company stationery and literature by next February. Both Nick Stolberg, chairman of the Mayfair-based car hire company and The Team associate director Roger Rundell declined to comment on the project.
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