Carrefour

Carrefour, the major French hypermarket chain, has also developed enhanced point-of-sale communications.

Key features are signs you can see from 50m away, and a mass of boxes indicating ‘We sell a lot of vacuum cleaners’.

The product is presented beneath the graphics following the ‘good, better, best’ rationale.

Below this is the boxed product itself, ready to go into the shopping trolley.