Boomer bubble bursts

The nation’s cereal lovers are at peace again. Kellogg’s has renamed its cereal that ‘turns the milk chocolatey’. It will now be known as… Coco Pops. The decision to change the name from Choco Krispies back to its original title followed Kellogg’s telephone and Internet poll, in which 92 per cent of voters opted to revert to the original name. Coco Pops was renamed Choco Krispies last year after real chocolate replaced cocoa in the recipe. ‘It’s the first time consumers have decided on a brand name,’ claims a Kellogg’s spokeswoman, who says the jingle will also return. ‘It would make sense as the whole population is singing it,’ she laughs.