BT goes for ‘Total Lifestyle’ service range

BT is poised to unveil its next generation of consumer products this week, cementing its move away from pure telephony and into television and entertainment services.

Billed as BT’s Total Lifestyle Day, the London event will demonstrate its portfolio of broadband, communications and entertainment products inside a mock-up apartment created by Design Arrival.

Among the new brands being seen for the first time will be BT Vision, the long-awaited broadband on-demand TV service, with branding by Dunning Eley Jones.

Also featured will be services such as the mobile BT Fusion product, which can be switched automatically to a customer’s broadband tariff when the user is in range of the home, and the Home Hub, which offers wireless networking for PCs, mobiles and other wireless products around the home.