Marks & Spencer has had ‘an exchange of legal letters’ over the name of its latest convenience format, Simply Food, the first of which will open at the end of the month.
The food-only format, which has been created in-house and is launching at London’s Liverpool Street and Victoria stations on 29 November and 5 December respectively, is facing a legal challenge from a Sheffield chain of food shops of the same name.
M&S only uses the Simply Food name with an M&S prefix and is in the process of registering it as a brand name, says a spokeswoman.
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