Drinks conglomerate Diageo has installed a set of 60m2 lenticular windows at its London offices in Henrietta Place, created by Corporate Edge. The external-facing display went up last week and two windows have liquid crystal screens. ‘The lenticular process binds multiple images together into a static panel, which creates the sensation of movement when viewed from different angles,’ says a Corporate Edge spokeswoman . The design focuses on the sensation of Diageo products (Captain Morgan rum pictured) and relies less on visual branding. Photography is by Bob Marchant.
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