Scottish fish spawn tartan packaging

Edinburgh-based independent designers Lucy Richards and Graham Scott have designed a new range of smoked salmon packaging for Scottish firm Fyne Oysters.

Richards, Scott and production manager Lex McColl have changed almost every aspect of the existing packs, except for retaining the corporate blue colour.

A tartan edge is introduced in an ancient Campbell tartan – the clan of one of the client’s owners. A new illustration by Jonathan Gibbs and new typography complete the packs. The trio has also redesigned a range of oyster packaging.

Richards, who has worked at Imagination in the past, says she and Scott operate independently of each other but collaborate on some projects.

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