Design Bridge rolls on brands for Lever Fabergé

Design Bridge has created a roll-on bottle for Lever Fabergé’s deodorant brands, Lynx, Sure and Dove, which launches in May.

The consultancy has designed a bottle with an angled head, which it claims creates a more ergonomic pack, communicates clearly the use for which the product is intended and gives the pack stand-out on shelf.

Nick Verebelyi, managing director of Design Bridge Structure, says, “We considered a range of alternative innovations to the rollerball format and found that consumers responded very favourably to the angled head concept.

“We developed the idea through computer-aided design and 3D modelling, proving and refining the design at every step.”

The consultancy won the project as a result of a paid creative pitch involving Tin Horse Design and Holmes & Marchant International.