Betting and gaming company Ladbrokes is launching a new identity for its corporate brand this week, designed by Designhouse Consultants.
Ladbrokes managing director of remote betting and gaming John O’ Reilly explains that ‘the brand identity provides a corporate face of Ladbrokes and supports and strengthens our product brands’.
According to Designhouse creative director Paul Porral, the consultancy extended the colour palette to include ‘a deep red and oyster’, in order to highlight the red Ladbrokes branding more effectively.
Porral adds that reinforcing the credibility of Ladbrokes Group to a new stakeholder audience was one of the main aims of the brief.
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