Adidas has reappointed Corsie Naysmith to implement up to four more factory stores across the UK, following the success of the first concept store, which opened in York last November.
The London design group is currently working on the second site at BAA McArthur Glen’s Cheshire Oaks near Chester and is due to complete a third outlet in Portsmouth next July.
In addition to existing elements in the prototype store, all sites will include a branded feature footwear area as well as a fully flexible wall bay and a centre floor merchandising system.
Corsie Naysmith director Stuart Naysmith says: “This second project depended on the success of the first site in York which has worked exceptionally well. We are collaborating with Adidas on potential new sites and translating the concept accordingly.”
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