Brief

As Eva Herzigova would doubtless confirm, sexy ads work. Not only in selling Wonderbras, but in causing male drivers with eyes averted to crash their cars on the Hammersmith flyover. Photographic journalist Dave Saunders has written two books, Sex in Advertising and Shock in Advertising, showing a selection of powerful ads from all over the world. Saunders aims to show how advertising, although using the same old stereotypes, has also broken down the barriers in recent years. Pictured is a shot from a campaign for Triumph International bras, shot by Pamela Hanson as featured in the Sex in Advertising tome. Both books were published in October by Batsford and retail at 20 each.