This year’s D&AD Annual will be designed outside of the UK for the first time, with the work awarded to Benetton’s communication research centre, Fabrica.
The Annual, to be published in September, is being designed by Fabrica’s studio in Treviso, Italy. Renzo di Renzo, Carlos Casas and Paolo Palma at Fabrica have created its concept, with Monica Gautier as lead graphic designer.
The Annual’s theme this year is ‘global creativity’. As part of this, 500 individuals have been asked to participate in a project that will influence the Annual’s design. They have been sent a specially designed D&AD flag and been briefed to create a piece of work that uses the flag to reflect their relationship with creativity.
A selection of the flag-inspired work will be included in the Annual and all entries will be showcased on an interactive website that will go live in September. The intention is to make the Annual more interactive, says a D&AD spokeswoman.
D&AD president Tony Davidson says, ‘Over 70 per cent of D&AD entries come from overseas. Therefore, it feels right to give a team outside of the UK the chance to design the Annual.’
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