London Underground cards to promote the new Victoria & Albert Museum exhibition

Lowe Broadway has designed and produced a series of three London Underground cards to promote the Victoria & Albert Museum’s forthcoming exhibition Inventing New Britain: The Victorian Vision, which starts on 5 April.

The campaign runs exclusively on Tube cards for two months from 1 April.

The exhibition examines the many paradoxes of the Victorian era and the advertising has been designed to appeal to a broad audience to avoid attracting just the traditional V&A enthusiasts. Each concept links Queen Victoria in a light-hearted manner with modern inventions.