Newham Borough Council is looking to appoint a roster of consultancies to create detailed designs for the proposed multi-million pound regeneration of Stratford town centre.
Appointments could be confirmed as early as this autumn, says a spokesman for masterplan designer Urban Initiatives, as Newham and its development partners are eager to push ahead with key projects.
The masterplan will form the backbone for specific project designs, including a ‘cultural quarter’, office precinct and new housing. It will also create a fresh role for the town centre and propose ideas for a series of public spaces.
Urban Initiatives, which was appointed last month following a three-way pitch, aims to integrate redundant railway land to create a new metropolitan centre, as envisaged in the Greater London Authority’s London plan.
‘Our brief is to mutate the town centre into a brighter metropolitan environment with three times the existing offering, underpinned by new housing, leisure facilities and shops,’ says Urban Initiatives project director Kelvin Campbell.
A Newham Borough Council spokesman adds, ‘Design with functionality is essential to this project. We are looking for a range of visionary, high-quality options to give visitors, especially those arriving by Eurostar, a spectacular impression of east London.’
Preliminary masterplan designs will be presented to Newham and its partners, including Land Securities and London and Continental Railways, in the next few weeks.
The masterplan will have to solve the problem of a disused railway viaduct which severs the town centre from a proposed 139 350m2 retail scheme to be built next to the new Stratford International station on the Channel Tunnel Rail Link.
The approved masterplan will be subject to a comprehensive community consultation culminating in a public exhibition in October.
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