Addison has appointed multimedia and communications consultant Lois Love as a board director to develop its digital offer.
Love, previously a director of Media Alliance, will work alongside Addison director of digital media Jeremy Keohane, who joined from Bamber Forsyth Identity Management last year.
According to Addison managing partner Simon Lake, Keohane is the visionary and Love will be looking at the marketing side and new business opportunities within the consultancy’s client base and its parent WPP Group.
“Like our competitors we’re getting more involved in digital formats,” says Lake.
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