US packaging design group Libby Perszyk Kathman has created a new branding system for the Elmer range of glues. The new-look pack, being introduced to stores this month, allows consumers to quickly tell the difference between Elmer’s diverse ranges. Children’s products, such as Galactic Glue (pictured), are given eye catching graphics and bright colours, while a more reserved image has been introduced for DIY and professional brands.
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