Tango Design has created its first Harvey Nichols’ Christmas box brochure, featuring an array of gourmet foods, wines and gifts for personal and corporate use. The magazine, which will be sent to 47 000 Harvey Nichols account cardholders, has a shopping ‘wish list’ of quality food on the front cover, with each of the items crossed out on the back, as if purchased. There is also a seal resembling a food label which releases an aroma of mulled wine when peeled off. Harvey Nichols relationship marketing officer Claire Nicholson explains: ‘We wanted a brochure that reflects our values, is accessible and creates an emotional link to this very special seasonal offer.’
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