Manchester consultancy Tucker Clarke-Williams has created a new identity for Emap’s radio brand, Big City Network, to be used across the group. It will be launched next week.
Big City Network focuses on the 15-34 age group and has stations in every major northern city in England. All eight will use the same identity, but will have a palette of colours to select from, to create individuality.
“Big City Network wanted to unify all the stations with a strong and coherent common visual identity,” explains Tucker Clarke-Williams account director Alistair Sim. “We have created a very modern and young logo using a new typeface called Big City. It needed to fit into the brand portfolio with Kiss 100 and Magic, and has a strong sense of rhythm and fluidity.”
The consultancy will continue working on many areas of the group’s activities, completing a rolling programme of signage and liveries next year.
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