London branding and corporate specialist Dew Gibbons has been appointed to create the brand packaging redesign for hosiery and lingerie manufacturer Aristoc, following a four-way credentials pitch against unnamed consultancies.
The design consultancy has been briefed to bring a “fresh approach to Aristoc’s brand packaging, beyond simply focusing on range and product differentiation,” according to Dew Gibbons creative partner Shaun Dew.
“Aristoc has defined what its brand stands for, and we’re sharpening that identity with the new packaging,” says a Dew Gibbons spokeswoman. “We aim to harmonise the information on-pack within the different Aristoc brand ranges to make it more relevant to consumers. Our work is less about product and more about brand personality,” she adds.
The designs for the first range will be completed in four weeks, and the remaining ranges will roll out over the next year.
- Design disciplines in this article
- Brands in this article
