Wolford tries Circle interiors

London design group Circle has redesigned the concession for leg and bodywear brand Wolford, within London’s Harrods department store. Its design aims to reflect the Wolford brand position, at the premium end of the hosiery market.

“We have updated the Wolford retail environment in-store at Harrods to match the store’s identity, as well as communicate the individuality of Wolford’s product through design,” says Circle director Robert Onion. Circle has also created a new boutique for Wolford at the Triangle – Manchester’s newly refurbished shopping centre.

This store features a custom-designed merchandising display system using contemporary materials as well as a feature wall and softer colour palette to appeal to a female audience, adds Onion.

“Both departments aim to be more design-led to maximise the Wolford imagery,” he says.