American classics

We know the United States likes to do things bigger and better than anyone else. So it’s no surprise that US film event the 2010 Rolling Roadshow, run by the Alamo Drafthouse and Levi’s, trumps the Film4 Big Screen at London’s Somerset House – in the sense of scale at least.

The Rolling Roadshow tours the US showing free screenings of classic movies, including The Blues Brothers, There Will Be Blood and Rocky, aired in either the places they were filmed and/or where they were set (pretty cool in my book).

Source: Olly Moss

Blues Brothers movie poster for the Rolling Roadshow 2010 by Olly Moss

Source: Olly Moss

There Will Be Blood movie poster for the Rolling Roadshow 2010 by Olly Moss

Source: Olly Moss

Rocky movie poster for the Rolling Roadshow 2010 by Olly Moss

The real ace card, however, are the posters designed by artist Olly Moss to advertise the Roadshow. The set of posters uses the same orange, black and white colour palette throughout and incorporates clever use of negative space demonstrated skilfully on the Dirty Harry poster where Clint Eastwood’s face appears in the outline of the gun.

Design Week’s art director, Sam Freeman, certainly thinks they’re incredible.

‘Moss has inventively taken the individual films out of their original context and harmonised them into a series, using iconic scenes and references from each of the films to form the basis of his designs,’ he says.

Source: Olly Moss

On the Waterfront movie poster for the Rolling Roadshow 2010 by Olly Moss

Source: Olly Moss

Robocop movie poster for the Rolling Roadshow 2010 by Olly Moss

The public can buy the posters throughout the tour as the foray of films are showcased.  And while we’re not suggesting to catch the first flight to America to do this, why not take a minute or two to admire Moss’s work.

Source: Olly Moss

Convoy movie poster for the Rolling Roadshow 2010 by Olly Moss

Source: Olly Moss

Jackie Brown movie poster for the Rolling Roadshow 2010 by Olly Moss

Source: Olly Moss

Godfather Part II movie poster for the Rolling Roadshow 2010 by Olly Moss

Alamo Drafthouse and Levi’s Rolling Roadshow, 6-28 August, for full listings of films see www.rollingroadshow.com