Coley Porter Bell works on Abbey Well relaunch

Coley Porter Bell has created packaging for Abbey Well water as part of the brand’s relaunch next year .

Coca-Cola Great Britain announced last week that it intends to relaunch the water brand as Schweppes Abbey Well – an ‘on-the-go natural mineral water’ – from early 2009.

Placing it under the Schweppes umbrella is expected to give it a higher brand profile, ahead of Coca-Cola’s sponsorship of the Olympic Games and Paralympic Games.
The rebrand follows Coca-Cola’s recent acquisition of the Northumberland-based natural mineral water source from Waters & Robson.

Advertising agency Mother is reported to be handling promotional campaigns surrounding the rebrand.

CCGB will be adding Schweppes Abbey Well to a water portfolio that already includes English water brand Malvern, and active lifestyle brand Glacéau Vitamin Water.