The new visual identity seeks to underline the tailor’s heritage and to emphasise its ‘by Royal Appointment’ status.
Dalziel & Pow has art directed photography – the brand’s first new photography in 20 years – to be used across the website and all marketing materials, in a further attempt to build on the premium positioning.
The store’s new interior, unveiled today, features vintage shopfittings set in what the consultancy describes as ‘a clean, contemporary space, using strong colour, eclectic furniture and premium materials’.
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