Trimming the brief

Stocks Austin Sice trimmed the brief for PolyGram’s 1994 annual report to just four words – creativity, colour, power and energy. The original brief outlined a need to emphasise the `powerful creativity of this global, multicultural entertainment company, but we also needed to illustrate the depth of talent in each area of PolyGram’s business’, says an SAS spokesman. Varied style of typography, colour and photography are used to define each area of the business in the report, which is the third designed by SAS.