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On the sunny side

With an impressive track record, Egg chief marketing director Nick Cross hopes to build on the financial services provider’s success.

Banking on a brand

Clare Dowdy talks to Abbey National head of marketing communications Keith Moor about fresh flowers, coffee and the process of rebranding a high street bank

Blast

Blast has created an ‘interactive letterhead’ for educational software resource, Nesta Futurelab, set up by the National Endowment for Science Technology and the Arts. The scheme aims to bring together

Hampstead Theatre stages rebrand

Venture 3 has begun research into the brand positioning of London’s Hampstead Theatre, as part of a wider rebranding exercise. The group is revamping the theatre’s visual identity, signage, marketing

Sound Off

Designers must be more aware of the power of language when creating a brand

London Pride

London is the creative capital of the world, says John Sorrell, and it’s time the city celebrated with a festival

Giving graduates a break

Student product designers struggle more to get started than their peers in other disciplines. Brandon Cheevers reports on the latest awards scheme to help them

Driven to attraction

Hannah Booth talks to Land Rover design director Geoff Upex about nurturing icons and the award-winning, newly-launched third generation Range Rover

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From the archives: Picture Post

As we head back into our archives, here’s a gem from March 1990. Jane Lewis looks at the creative ways design firms promoted their services through mail-outs.