Successful challenger brands share key values and methods
You might not think of Jesus Christ as a ’challenger brand’, but, says Contagious magazine editorial director Paul Kemp-Robertson, he displayed all the traits.
You might not think of Jesus Christ as a ’challenger brand’, but, says Contagious magazine editorial director Paul Kemp-Robertson, he displayed all the traits.
Before the silly season kicks in – and the World Cup finally ends – it’s worth a moment’s serious thought about the future of the design profession. Big stuff for
Finance and tax gurus Mandy Merron and Tim Stovold of Kingston Smith W1 presented their take on the budget and the coalition Government’s initial policies at the Design Business Association’s
In his role as external examiner to three universities and through his willingness to offer portfolio advice and lectures at a further five design courses, Adrian Shaughnessy (pictured) should be
New Designers opens its final show at London’s Business Design Centre this week amid predictions from the Association of Graduate Recruiters that graduates generally will need at least a 2.1
Some hotels develop a reputation for exquisite food, class and excellent service. Some hotels gather a reputation, but of quite a different kind. The Hans Brinker Budget Hotel in Amsterdam
Where next for public-sector design, in the dawning age of cuts and austerity? In fact, design is now more crucial than ever to help deliver user-friendly and efficient services for
Today’s design students are inured to the economic pressures of professional life, but Adrian Shaughnessy wonders why our education system fails to prepare them for its creative realities.
Only time will tell whether the tax cuts announced in last week’s Emergency Budget will offset the impact of the draconian spending restrictions also put in place by the Chancellor.
Two issues have dominated the week – World Cup football, and particularly England’s faltering if successful performance which put much of the country on hold last Wednesday afternoon, and the
Ignite Retail Design is working on the identity and interiors for a proposed new education centre in Lancashire.
Who would you like to have seen honoured in the Queen’s Birthday Honours list, and why?