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Give them a reason to stay

As the economy slowly picks up, clients should be guided to make the most of more limited budgets to influence consumer behaviour, says Paul King

Promotional material for GF Smith’s Phoenix Motion paper stock

Paperwork

Designers love to obsess over paper quality, but financial pressures are beginning to rein in the wilder excesses of over-specification. Suzanne Hinchliffe looks at how print professionals are still managing

We’re worth more than this

The free-pitch debate refuses to go away, so it’s up to design groups to stand their ground and educate clients. Shan Preddy argues the case

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The shape of things to come

New figures suggest the recession might be over, but consultancies shouldn’t break out the Bollinger just yet, says Angus Montgomery

Up-skill battle

Continuing concern over the state of the economy is reflected in the fluctuating fortunes of freelances. Suzanne Hinchliffe crunches the figures in our latest survey of this sector, while industry

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Brit impact

Dealing with clients or reluctant suppliers and securing funding are some of the challenges facing fledgling design groups. Anna Richardson talks to some of the home-grown enterprises on show this

Crystal gazing

It’s not just the economic slowdown that’s holding back the tide of progress in the interactive sector – timidity and a failure to consider the end-user are also factors. Suzanne

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The next level

The economic slowdown is putting the brakes on platform innovation in the games industry, with the focus now shifting to mobile phone apps distribution and enhancements of the user experience.

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From the archives: Picture Post

As we head back into our archives, here’s a gem from March 1990. Jane Lewis looks at the creative ways design firms promoted their services through mail-outs.