Landor Associates has been appointed to reposition Dutch low-cost airline Transavia as a travel brand, following a five-way international pitch. According to Transavia.com director of corporate communications Petra van der
Tim Fendley thinks groups of different disciplines working together can provide the holistic strategic service that is coveted by clients
It was only a matter of time before menswear once more became a focus for retail designers. Readers old enough to remember the last big push towards men in the
Your recent Vox Pop question (DW 14 July) asked about the potential of the World Creative Forum to promote UK design at home and abroad if it is based outside
UK spending on Internet-related marketing activity increased last quarter, while marketing budgets for advertising and sales promotion were revised downwards for the first time since 2004, reports the Institute of
Aviation is a cut-throat trade, but has the pursuit of profit stifled the business, perpetuating the use of anachronistic design?
Virgin Group has held presentations with a number of design groups as it considers the launch of a ferry or cruise travel service, Design Week can exclusively reveal. Four groups
As procurement people become part of the pitch process, Paul Duncanson reveals how to target and reassure these individuals
The Web and creative software have opened the design industry up to untrained outsiders
Sarah Taylor of Square Feet finds property for creatives, and appreciates how much a building says about your company’s identity, style and culture
How could we now possibly imagine the South Bank without the London Eye? Not only is it a great piece of architecture in one of the best capital cities in
The aim of the initiatives is to generate business and economic activity from the diverse mix of endeavours that are bundled under the term ‘creative industries’. The department’s definition of