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Second best

Michael Dowd thinks Nike was a little slow off the blocks when it decided to produce a shoe built for the high street as well as the running track

Challenge of TV branding

In a multi-channel environment, brand images are more important than ever. Clare Goff looks at how channels are wooing viewers in a crowded market

Staying power

Trish Lorenz checks into a variety of hotels across a broad price spectrum – from budget to boutique. They all have one aim in common: giving the guest a memorable

Clients take stock of design

A host of fmcg companies are re-evaluating their design consultancy rosters. Anne Konopelski and Mike Exon consider some of the factors behind it

Saffron brand for Vueling Airlines

Vueling Airlines, the latest entrant to Europe’s budget airline sector, launches on 1 July with branding by Madrid and London group Saffron Brand Consultants. As the first Spanish airline based

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From the archives: Picture Post

As we head back into our archives, here’s a gem from March 1990. Jane Lewis looks at the creative ways design firms promoted their services through mail-outs.